With 200,000 nerve endings, 33 major muscles, 28 bones, 19 ligaments; the human foot is a biomechanical masterpiece.
In the last 40 years we have been led by a common misconception that cushioned, padded sneakers are better. Despite all the developments in sports shoe technology, an estimated 79 percent of people give up running because of injury – a movement that should come naturally.
However, unless you were brought up in an unshod, chair-free environment you are likely to be lacking in certain physiological qualities and biomotor skills for running. Barefoot running is a skill that has to be learnt. The modern human being is generally disconnected with nature so we need to relearn how to run.
No heel, no midsole, no arch support, no gimmicks! VIVOBAREFOOT helps encourages us to move as million years of evolution intended – barefoot.
In 2004, Terra Plana became pioneers of the barefoot movement by launching VIVOBAREFOOT, the first minimalist shoe with a patented, ultra thin puncture resistant sole that offers maximum sensory feedback and maximum protection.
70% of your brain’s information for movement comes from the nerves on the soles of your feet. The more you can feel the ground, the greater your body’s understanding of its surroundings and natural movement.
In 2010, the AmericanAcademyof Physical Medicine and Rehabilitation and HarvardUniversity, both released studies to support that barefoot reduces injuries, reserves energy, and improves technique.
As scientific support for barefoot health grows, so does demand for VIVOBAREFOOT and the collection features the most comprehensive line of minimalist shoes on the market. The VIVOBAREFOOT difference is in the sole. We make a series of constructions specifically designed for varying elements, terrains, and activities. From high performance off-road and trail running shoes, to work and kids shoes, VIVOBAREFOOT offers a total lifestyle solution for the whole family and options for transitioning from walking to sports.
As with all Terra Plana products, VIVOBAREFOOT footwear is produced sustainably using recycled, locally sourced materials, with efficient and eco-friendly production techniques, in independently monitored ethical factories. Sustainable, it must also be comfortable and durable in quality and style.
Keola Health & Well-Being Studios offers many cutting edge health alternatives for your feet. VIVOBAREFOOT is just one brand in their collection. We exercise everything else with our body why should we ignore the feet? When the foot is being used the way nature intended it to be it will naturally strengthen the muscles in your feet and lower legs thus preventing injuries to the body in the future. VIVOBAREFOOT has many styles: running, walking, boating, fishing, hiking, golfing, and beach running. Get connected with the ground and come try a pair on today!